Today we’re proud to unveil our latest television commercial as part of an exciting new campaign, Make It Count. It’s more than a tagline; it’s a rallying cry that distils who we are: a South African-built betting brand that backs every fan, player and community to squeeze the most out of every moment.
At SportPesa, we believe that winning isn’t about luck; it’s about preparation, patience, and precision. The #MakeItCount philosophy is central to our brand, celebrating those who leverage their knowledge, analysis, and expertise. For our community, betting is not a spontaneous impulse or an act of boredom; it’s a chance to flex your skill and strategy. We are the platform for serious bettors who take betting seriously, crafting strategies and finding their edge rather than just gambling
Unlike others who focus on luck, SportPesa is built for those who put in the work to truly understand the game. We are the betting partner that recognises and rewards your diligent approach. We provide you with better insight to fine-tune your strategy, offering tools and grassroots insights.
comes a responsibility to show the country what we stand for. Make It Count is our answer: a commitment to purposeful play, bold ambition, and shared celebration
Shot by the incredible team at Video Cartel (link) in Kloof Street, Cape Town we created a dream SportPesa Club sports hub, filled with the kind of hip and happening South Africans! In one incredible take, and using some of the latest CGI tactics, we zoom through our characters and heroes in the throes of enjoying a sports game on TV! The pace is quick, the colour palette vibrant, and the soundtrack pure Mzansi energy. Each frame lands the same message—we all get chances; what matters is making them count.
More than a TV Commercial
Make It Count threads through everything we do:
● Passion for sport. From Varsity Football to Cape Town City FC, we’re on the sidelines because we believe in sport’s power to lift people.
● Customer-first innovation. Our product upgrades aren’t gimmicks; they’re built so fans can act on instinct in seconds and savour the results in real time. Aviator and new Casino games have really landed with our fans.
● Community impact. From Ocean View to the SportPesa Cup, our commitment to making Make It Count land with our fans is 110
What’s next?
The TVC is the campaign’s opening whistle. Over the coming months you’ll see Make It Count come alive in live activations, fresh digital content, and stories from fans who turn slim chances into defining wins. Keep an eye on our social channels—and if you spot a moment worth sharing, tag us. We’d love to celebrate it with you.
▶ Watch the commercial now and tell us what your Make It Count moment looks like. We encourage everyone to download the SportPesa app and register to experience betting where winning is earned through strategy, not chance.
Remember to #MakeItCount. Please bet responsibly.
SportPesa supports responsible gambling. 18+ only. Please play within your limits
📲 Follow us for live updates
- Twitter: @SportPesaSA
- Facebook: SportPesa South Africa
- Telegram: SportPesa South Africa
- TikTok: Sportpesa_za